The results are in … and June / July 2008 survey of 618 employers on behalf of the Advertising Specialty Institute show that printed promotional products return the best return on investment of any advertising medium.
A summary of the findings of the report are:
• Immediate memory: More than 8 in 10 (84%) of respondents recalled the advertising promotion of products that are received.
• Very impressionable 42% of respondents had a favorable impression of an advertiser after receiving the item. And almost a quarter (24%) said that are more likely to do business with the advertisers of the items they receive.
• It's all business: The majority of respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
• Easy to use: Most (81%) of promotional products is maintained because it is considered useful.
• staying power: More than three quarters of respondents have had their issues for over 6 months.
• Bag it!: Examples of wearables, imprinted bags was reported to be used more respondents indicate how often they used their bags from an average of 9 times a month. They also offer the most impressions: The 1038 stock market averages impressions per month.
• Most impressive: the average CPI of a special article of advertising is $ 0,004;, as a result, sellers get a more favorable performance investment of proprietary advertising than almost any other popular media advertising.
With tight budgets this year, do not makes sense to use a proven way to keep your name and message in front of your clients and prospects?
Print advertising specialties, bags, pens, shirts, caps, USB's, printed mugs and other gifts can help increase and maintain activity during this tough economy. While some of its competitors are slashing their budgets for promotion or spend money on more expensive forms of advertising, your company can get top of the penetration of market in mind for a few cents per print through proven promotional products, delivered in a way to maximize their impact.
Promotional Specialties can be used as a gift with purchase as part of a customer loyalty or incentive program, as a token of thanks or as part a fair campaign.
Choosing the right gift form, and the proper distribution of it, can help maximize sales and profit reference business again this year – at a fraction of the cost of other forms of advertising.
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Note: The survey was a series of interviews conducted in June and July 2008 in New York, Chicago, Los Angeles and Philadelphia in connection with the promotion product they had received. The purpose of the interviews was to understand how advertising specialties influence end users' decisions to purchase; determine the number of impressions of popular advertising specialties, and analyze cost per impression (CPI) of advertising specialties compared with other popular advertising. In October 2008 an online panel survey was conducted among recipients of advertising specialties to enhance not wearable sample of interviews in person. The results have been combined into the report as appropriate. Had completed 213 Web-based interviews, for a total of 618 surveys for this study. Respondents were asked whether they had received promotional products in the past 12 months. Most respondents were business / professional people (84%) and all were 21 years of age or older. 2008. Data provided by Advertising Specialty Institute. All rights reserved.
About the Author:
Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for anyone interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.
Article Source: ArticlesBase.com – Study Shows: Imprinted Promotional Products Yield Lowest Cost Per Impression of Any Advertising Medium
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